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Wisdom for Life in Sports

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Growing Whole People • Cultivating Positive Teams • Unifying Diverse Communities

I Hear You...

  • Coach, you want to build character and win. It seems impossible these days. How do I do both and who can help me navigate these waters?
  • Athlete, you have done sports for so long that you have no idea who you are except an athlete. Beyond sports, what is my purpose?
  • Parent, you love your children and want them to succeed. And you also don’t want them to lose their character and love of the game. Where can I find meaningful help?
Let's chat

About Cindy White

Cindy White brings over forty years of experience in sports and faith integration. As a former Division 1 athlete and coach, camp director, chaplain, and co-founder of the Faith & Sports Institute, Cindy has a profound understanding of leadership in sports. With a master’s degree in biblical studies focused on leadership and conflict management, she develops curricula for global sports leaders and is a sought-after speaker at retreats and conferences. Cindy specializes in identity and character formation, mentoring, and cultivating positive cultures for coaches. She also supports elite athletes in navigating their identity and calling within and beyond sports. Currently, Cindy is an adjunct professor at Baylor’s Truett Seminary, a leader with Athletes in Action, a consultant for athletic departments and a host of trauma training retreats. Inspired by the life and legacy of Eric Liddell, Olympic gold medalist and missionary to China, Cindy White has dedicated her life to grow people, build positive sports cultures, and unite communities in and through sports.

Individual Coaching & Consultation Packages
*Prices vary based on packages

Individual Coaching

Foundation for Growth
Initial Consultation (60 minutes): A comprehensive session in a safe space to assess your unique challenges and goals within sports or leadership. Cindy will help you clarify your objectives and outline a personalized action plan.

Speaking and Workshops

Pathway to Excellence
Initial Consultation (90 minutes): An in-depth exploration of your current challenges and aspirations, with a focus on developing a strategic plan tailored to your needs in sports, leadership, or personal growth.

Retreats and Camps

Comprehensive Transformation
Initial Consultation (90 minutes): A thorough assessment of your goals, challenges, and opportunities in sports, character and leadership, with a detailed plan for personal or professional growth. The opportunists may involve speaking engagements, staff workshops, or total integration retreats for athletes.

Individual Coaching

Foundation for Growth
Initial Consultation (60 minutes): A comprehensive session to assess your unique challenges and goals within sports or leadership. Cindy will help you clarify your objectives and outline a personalized action plan.
One Follow-Up Session
(45 minutes): A follow-up session to review progress, adjust strategies, and provide additional support as you work towards your goals.
Email Support (2 weeks): Access to Cindy for additional guidance, resources, or clarification on topics discussed during your sessions.

Speaking and Workshops

Pathway to Excellence
Initial Consultation (90 minutes): An in-depth exploration of your current challenges and aspirations, with a focus on developing a strategic plan tailored to your needs in sports, leadership, or personal growth.
Three Follow-Up Sessions
(60 minutes each): Continued support through regular check-ins to ensure progress, provide accountability, and refine your strategies as needed.
Resource Packet: A curated selection of articles, exercises, and tools to support your journey, customized based on your specific goals and challenges.
Email Support (1 month): Ongoing access to Cindy for advice, resources, or support between sessions.

Retreats and Camps

Comprehensive Transformation
Initial Consultation (90 minutes): A thorough assessment of your goals, challenges, and opportunities in sports and leadership, with a detailed plan for personal or professional growth.
Six Follow-Up Sessions
(60 minutes each): Regular, in-depth sessions to maintain momentum, address new challenges, and ensure continuous progress towards your goals.
Personalized Curriculum Development: Cindy will design a tailored curriculum or action plan that aligns with your long-term objectives, incorporating best practices and cutting-edge strategies.
Exclusive Resource Library: Access to an expanded library of resources, including articles, exercises, and case studies relevant to your journey.
Priority Email Support
(3 months): Direct access to Cindy for ongoing guidance, resources, and support throughout your coaching journey.
The Life of Eric Liddell
The Legacy Lives On
Speaking Engagements & Workshops

Essential Engagement

Building Block
One Keynote Presentation
(60 minutes): Cindy will deliver a powerful keynote on a selected topic such as creating positive cultures, navigating sports with purpose, or exploring identity and calling within sports.
Q&A Session (30 minutes): An interactive session where attendees can ask Cindy questions and engage directly with the content.
Customized Presentation Materials: Cindy will provide tailored slides, handouts, and resources to support the presentation and enhance participant learning.

Advanced Engagement

Deep Dive Workshop
Half-Day Workshop (3-4 hours): A comprehensive workshop on one of Cindy’s key topics, such as best practices in youth sports, theological literacy for chaplains, or safe spaces for coaches. The workshop will include interactive exercises, case studies, and group discussions.
Participant Workbook: A detailed workbook with exercises, reflection questions, and key takeaways, designed to help participants apply what they’ve learned.
Follow-Up Webinar
(60 minutes): A post-workshop webinar to reinforce learning, address new questions, and provide additional insights
Customized Presentation Materials: Includes Slides, Handouts, and additional resources tailored to the workshop content

Premium Engagement

Building Block
Full-Day Workshop or Seminar (6-8 hours): An in-depth, immersive experience that covers multiple aspects of Cindy’s expertise, such as building positive cultures while maintaining high performance, or theological and emotional literacy for leaders. This includes interactive sessions, group work, and personalized feedback.
Customized Curriculum: A fully tailored program that aligns with the organization’s specific needs, including a pre-engagement consultation to understand goals and challenges.
Ongoing Support (2 months): Access to Cindy for follow-up sessions, email support, and additional resources to help implement the strategies discussed in the seminar.
Exclusive Resource Library: Access to Cindy’s premium collection of articles, case studies, and tools to support ongoing learning and application.
I am thrilled to endorse Cindy for her incredible approach to building a positive culture in sports. At a time when the art of fostering joy and growth through athletics seems to be fading, Cindy shines as a true leader. She has a unique ability to teach coaches how to be their authentic selves while showing genuine love and care for their athletes. By pushing athletes to excel and demand the best from themselves, without ever demeaning or diminishing their worth, Cindy creates an environment where both personal and athletic development thrive. Her philosophy is a breath of fresh air, helping coaches and players alike reach their full potential while cultivating strong character, teamwork, and a passion for the game.
Sophia - Young MalcolmFormer WNBA player, Assistant Coach, Baylor University
Completing the online certificate program through FSI is helping me articulate theological truth more clearly with athletes and sports leaders I mentor and counsel. FSI is on the front lines of integrating faith and sport in a holistic way. As Co-Founder of FSI, Cindy White has been instrumental in developing curriculum and programs along with providing opportunities for soul care and trauma training for female and male sports leaders.
TracyHansonInitiatve
Tracy Hanson - LPGA Tour ProfessionalFounder of The Tracy Hanson Initiative
The wisdom Cindy White offers is much needed in sports today. She helps athletes and coaches to stay grounded, lean into their true identity, and rediscover purpose and joy that so often fades when the pressure hits.
Jared Butler - NCAA National Champion, 2021NBA Player
Cindy White is a dynamic innovator who makes connections easily and communicates in a way that inspires and motivates. Her Soul Care presentation to our coaches and athletics staff and specific training with our football coaches and players created opportunities for collaboration and a deeper commitment to investment in spiritual formation from the top down. She is vulnerable and authentic without making the focus on herself and she connects well with everyone from head coaches and athletic directors to the main target audience: our student-athletes. She has a genuine passion for promoting the soul care and spiritual formation of the wider system and is well prepared to make a difference for your organization. She has my highest recommendation.
Don Arterburn - PhD, LMFTDirector of Athletics Mental Health Services
Baylor Athletics Department
Cindy White has been so impactful in our development of our faith and sport program at Valor Christian High School. From her presence with the FSI High School Spring Retreat, to partnering us with resources and people, we feel supported and encouraged in our endeavors to help our student athletes, coaches and chaplains experience sport as an act of worship!
Jessika CaldwellAssistant Athletic Director‑ Spiritual Formation
Head Coach of Girls Basketball
Cindy White has been instrumental to me as an encourager, challenger, and edifier. She has opened the door to helping me see new ways to integrate faith into sports, challenged me to improve by sharpening the details of my thoughts, and continued to push us to implement faith and sport practices throughout our athletic department. Sport as Worship (our school's faith and sport integration plan and Bible elective class) would not exist if it were not for Cindy.
Keith Wahl - Director of AthleticsValor Christian High School
Cindy has the spiritual gift of meeting people in their struggles and staying with them no matter how hard it gets. She knows what good sport can offer to people's spiritual journeys. She also knows how bad sport experiences can lead to intense faith crises. Cindy naturally connects questions of meaning, belonging and theology with sport experiences. She is an amazing, gifted, and sensitive leader.
Tracy J. Trothen, FISSRProfessor, School of Religion Queen's University
I would not be who I am today, specifically as a leader and minister, without the influence and training I received from John and Cindy White in the Truett Sports Ministry Program. Their call to think deeply and care intentionally about the integration of faith and sports deeply impacted me. Ultimately, I am better equipped to be faithful in sports ministry and beyond because of my time spent around the Whites.
Truett Sports Ministry Program
Case SmithFormer Baylor baseball player
College Ministry First Woodway Baptist Church
I met Cindy at Seoul Olympics where she trained over 50 people from India and Sri Lanka in sports ministry, something I had never heard about. After the training, I conducted a camp for 45 leaders across India. At that time, there was no sports ministry in any of the 27 countries in Asia. But today, we have a thriving ministry in EVERY one of the 27 countries mainly because of the experience and training we had in Seoul. Cindy made one of the biggest investments in my life and now millions around the world have been impacted.
Paul MosesGlobal Sports Leader
Church Staff, India
The people who know Cindy best are her family. Not only was she an All-American athlete and Div. 1 coach, as her daughter growing up, I can testify that she is a person of character, resilience, integrity, and leadership. Because of the influence she has had on my life, I was willing to venture out into a new business with professional athletes, helping to manage their lives and care for them when the world just wants them to produce. Thanks, mom!
Athlete Management
Hannah WhiteProfessional Athlete Management
I was the research coordinator for Cindy’s Faith & Sports Retreat designed for high school students where we explored the theological integration of five virtues (Faith, Love, Discipline, Hope, Courage) and tested them in competition. The findings were statistically significant in all of the virtues, and I believe, in part, due to Cindy’s competence in leadership and her deep care for the holistic development of human beings. Cindy’s effect reverberates not just through the program, but in all the people with whom she interacts. If you are part of her network, you are part of her story. She is a model, mentor, friend, and sister. I have been deeply impacted.
Andrea (Vest) Ettekal, PhDAssociate Professor, Educational Psychology
Director of Research, Global Youth Sport for Development
Texas A&M University
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Growing Whole People • Cultivating Positive Teams • Unifying Diverse Communities

Cindy is passionate about creating cultures of love, goodness, and beauty in and through the world of sports. As founder of the Eric Liddell Initiative: Made for More and Co-Founder of Baylor’s Faith & Sports Institute, she helps coaches, athletic directors, athletes, parents, and chaplains by providing encouragement, wisdom, resources, and best practices both locally and globally. Because Cindy wants everyone to be served according to their ability, she relies on generous contributions and invites you to support God’s mission. All contributions are tax-deductible.
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Contact Information

Phone Number

937-207-3166

Email

[email protected]

*Cindy is not a licensed professional counselor and is willing to offer additional resources, if needed.
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